Brand Awareness Fundamentals Explained
Brand Awareness Fundamentals Explained
Blog Article
Conversely, social media platforms offer a range of targeting choices, meaning businesses can pinpoint particular demographics, interests, and behaviors and produce personalised content to Individuals audiences.
Efficient social media marketing needs a deep comprehension of the different platforms and a chance to produce participating content, examine knowledge, and make facts-pushed decisions.
By strategically partnering with the right influencer, brands can certainly arrive at their specific ICPs. Even so, to have the greatest out of one's LinkedIn influencer marketing campaign, be certain the next:
irrespective of whether direct conversation or passive liking??enables businesses to leverage absolutely free marketing prospects from eWOM (electronic phrase-of-mouth) tips among present and prospective customers.|For a marketer, You can utilize influencer marketing to succeed in new audiences and travel improved brand awareness, Web page visitors, and income. The tactic will involve discovering ideal influential people today and incentivizing them to tell their followers about you.|The provides that look During this desk are from partnerships from which Investopedia receives compensation. This compensation could impact how and in which listings show up. Investopedia won't include all provides out there inside the Market.|But For those who have extra time than funds, and need to crank out sustainable expansion, you could use search engine optimisation (Search engine optimization) to convey natural visitors to your site being an owned channel. Or to earn backlinks from other sources to drive referral site visitors (and boost your Internet site?�s authority).|Every single buyer is at a unique place in their purchaser journey. Some are merely searching; Many others are able to acquire. Content allows all of them.|Marketing campaign messaging must intently align with objectives, but until eventually you've a scope on your marketing campaign, you are going to battle to map out A prosperous technique.|Far more time on your web site doesn?�t assure they?�ll buy, but it retains your brand of their minds. And if they?�re All set? They?�ll know the place to go.|SEM is undoubtedly an umbrella phrase for methods including search engine optimization (Website positioning) and PPC. It encompasses things to do that intention to enhance a brand?�s visibility and results on search engines like google.|Laura is a freelance author specializing in tiny company, ecommerce and Way of living content. As a little organization owner, she's obsessed with supporting other business people and sharing details that should help them prosper. Her perform has become featu...|Don?�t forget that you can be extremely specific; you don?�t have to, and probably shouldn?�t be, trying to focus on your entire audience with just one marketing campaign or collaboration. Rather, center on segments of people that will be extremely engaged.}
As social media use grows throughout the world, both equally through Personal computer and mobile products, the chance to drive gross sales from specified user populations is usually a increasing enterprise rife with Levels of competition for sights and clicks. All Cookies?? you conform to the storing of cookies on your system to improve website navigation, examine web page usage, and aid inside our marketing endeavours. Privacy Coverage|This sort of phrase-of-mouth marketing not just reaches an in any other case inaccessible audience but also carries the implicit endorsement of somebody the receiver is aware and trusts??making|creating|producing|generating|building|earning} the creation of shareable content one of the most important ways social media marketing drives advancement.|Now you?�re thinking of accomplishing LinkedIn influencer marketing in your brand, the following apparent question is how to find the proper LinkedIn influencer for your marketing campaign.|When Editor assessments a passage, It is underlined with a dotted line. To revisit a supply or add a citation, simply click the passage.|In reality, evaluating the growth in interest for influencer marketing with content marketing genuinely displays exactly what a huge deal the tactic is:|System: Commence by creating a content marketing prepare that establishes your mission and sets unique, measurable goals.|On top of that, social media provides a way to gather opinions from prospects in real time, enabling for immediate conversation and simplicity in interaction.|Social media is often a robust Software for driving visitors to a web site or online store. By sharing compelling content, companies can inspire consumers to simply click through and explore their choices. This may lead to amplified website visits, conversions and, finally, bigger earnings.|The Forbes Advisor editorial staff is impartial and goal. To aid assistance our reporting function, and to continue our power to present this content without cost to our viewers, we obtain compensation from the businesses that advertise around the Forbes Advisor internet site. This compensation comes from two key sources. To start with, we provide paid out placements to advertisers to existing their gives. The payment we receive for anyone placements has an effect on how and in which advertisers??presents appear on the location. This site will not involve all businesses or merchandise accessible in the sector. Second, we also include things like one-way links to advertisers??presents in some of our articles or blog posts; these ?�affiliate one-way links??could produce income for our web page once you click them.|Infographics are a great way to dispense complicated info, and help it become very simple to share that information with Other individuals.|In the following paragraphs, I will delve into the significance of social media in marketing, Discovering its essential Added benefits and procedures for successful utilization and detailing why it is best to set social media for the forefront within your marketing system.|When micro-influencers??followings may very well be lesser than famous people, their specific audiences are engaged and interact with content that these content creators place out.|Communities allow you to question and reply queries, give suggestions, and listen to from industry experts with abundant expertise.|This data offers a further comprehension of your audience and can be used to tailor marketing endeavours and generate much more relevant, partaking content.|Every single platform is frequently specialized and necessitates its possess knowing. In addition, social media platforms are regularly modifying their algorithms and insurance policies which could make it challenging to predict and retain good results.|Communities assist you question and answer inquiries, give feedback, and hear from industry experts with wealthy awareness.|The key variance is the fact that PPC is paid out traffic and SEM covers various strategies, like PPC and content marketing.|The power of social media marketing originates from the unparalleled ability of social media in three core marketing places: link, conversation, and client information.|Client Knowledge A perfectly-intended social media marketing strategy delivers A further invaluable resource to boost marketing outcomes: buyer facts. Instead of getting overcome because of the 3Vs of massive details (quantity, variety, and velocity), SMM instruments hold the potential don't just to extract customer information but in addition to turn this gold into actionable market place Investigation??or even|or perhaps|and even|as well as|or maybe|or simply} to implement the info to crowdsource new tactics.}
Standard promotion has started to become fewer successful, and perhaps lots of on the internet channels are beginning to stagnate because of an increase in advert blocking and adjustments in shopper behavior.
each immediate and due to an increase in brand searches on Google. Revenue and Conversions. At the conclusion of the working day, most marketing campaigns have the ultimate goal of constructing dollars.|Even though demographics like age can assist you receive a tough notion of wherever your viewers hangs out, you will discover applications which can show you particularly which platforms your target market works by using most frequently.|Classic advertisements are declining in usefulness, whereas influencer collaborations continue to be progressively thriving. This is largely a result of the truth that consumers prefer social posts to standard adverts and interact with them in a very diverse way. Observing an influencer collaboration will not feel such as you are now being marketed to in the exact same way.|The best content marketing often starts with furnishing participating, memorable ordeals for an audience. What medium is made use of will rely upon who you are trying to succeed in, but will probably include some distinct varieties of content to be able To maximise both consideration and retention.|The three major elements that should decide whether or not your advertisement will be shown and its posture contain:|Your content distribution approach probably consists of a couple of diverse individual channels. And You may have many content (new and old) that you'd like to distribute.|Yow will discover extremely goal influencers in essentially any niche, which means you can easily arrive at your exact client demographic with specific marketing campaign promotions. Influencer marketing is a wonderful way to succeed in new audiences who are actively engaging with content and might give a Price tag-effective approach to speedily enhance brand awareness of products and solutions and businesses.|Don?�t let An additional quarter go by with no sound content method in position. No matter if you start with an easy site, an e mail publication, or even a series of how-to movies, the essential factor is to start making beneficial content that speaks for your viewers?�s requires.|Advocate marketing is lots like phrase of mouth marketing, however you are encouraging brand advocates to tell your Tale and reward them for doing so, creating a actual link among brands and buyers.|For instance, if an individual goes to Google and queries for bicycle rentals in San Diego, it's going to display ads from enterprises that input key terms for instance ??bike|bicycle} rentals in San Diego??or ?�bicycles for lease in La Jolla.??Paid distribution refers to every kind of paid out adverts and platforms that distribute or promote your content for any fee.|The tactic generally will get bewildered with other kinds of marketing, partly as a result of a crossover between unique methods, but to essentially realize what impact marketing is, you should know how it differs from other ways.|At the time you recognize your goals, you may scout LinkedIn manually to find the influencers who match your standards.|Running focused strategies can maximize your return on financial commitment and assist realize your marketing goals. By way of example, we, remaining a Ny-only small business for the time being, can focus on our adverts to the folks from the Big apple region who are interested within our choices which include parties, activities, hospitality and happenings in and all around Ny city.|Content marketing is usually a kind of inbound marketing that seeks to appeal to, interact, delight and notify a audience. It?�s the whole process of building and sharing content that potential customers will enjoy and come across worthwhile.|Each time Google Research needs to pick which ads will surface within the search engine results, an ad auction takes place. This can be how Google decides which of your relevant ads to Exhibit.|Bottom Line Anybody can launch PPC strategies by conducting keyword research, crafting advertisement duplicate and participating in ad auctions. Rather than staying pressured to possess a major budget for the campaign, you can start small or pause strategies Anytime.|Influencer marketing is a major offer, and for a marketer, you can no longer overlook it being a tactic if You aren't already applying it.|Brands operate with these people today (often known as influencers due to the influence that they've around their followers while in the social-very first world that we are in) to reach their networks of followers to advertise their services and products.|Get your audience correct, and you'll be set to learn massively from the collaboration. Get this Mistaken, and it can not simply be considered a squander of time and financial commitment but could also be uncomfortable.|Being an influencer, it?�s your duty for making these disclosures, to become informed about the Endorsement Guides, and to comply with guidelines towards misleading adverts. Don?�t depend on Some others to do it for you personally.??Whenever your content marketing is so good that you've proven a faithful customer base, the benefits gained?�t halt there.|Along with supporting this customer connection, content marketing also will help make it much easier for your buyers to be champions within your brand and assist in boosting awareness.|We?�ve stated seventeen amazing architecture startups that present new capabilities for modeling, fabrication, undertaking management, plus more to evolve field techniques.|From Instagram and TikTok to YouTube as well as other platforms, brands are collaborating with common men and women to reach their community of followers and market their products and services. As the popularity of social media has quickly risen, so has the investment decision and interest in influencer marketing.|That is what exactly we do at Backlinko, and we generate above 14K consumers every month from referring sites that link again to us.|Content marketing isn?�t simply a craze, it?�s the foundation of many successful marketing procedures on the net. Imagine any excellent brand, and chances are, they?�ve bought content that speaks for their audience.}
In spite of what you might think, an influencer isn?�t just an influencer, and you will need to understand what these differing kinds are to be able to set collectively A prosperous method.??men and women to promote their products and services. All over this, the financial investment in micro-influencers boomed.|As the initial step to crafting A prosperous tactic, you'll want to established your plans; for those who don?�t know very well what results looks like, how Did you know what has and hasn?�t worked?|Subsequently, most modest to medium-sized brands will choose to collaborate a lot more with micro and nano influencers in the approaching days.|Will not neglect to control emerging field tendencies to produce more applicable collaborative content|Constantly be prepared to have open up conversations about the way where an influencer programs to reveal your collaboration, and make time to know the rules And the way these continue to alter.|Keeping ambitions in mind, discover who it is you want to focus on, comprehension unique demographics.|Collaborations come about with influencers on different channels, and no two techniques need to be the identical; it can help to understand the most well-liked and helpful platforms and formats which are getting used on Each individual.|Because it can assist you have an understanding of who you may want to associate up with to distribute your content.|The most crucial difference between these two methods is the fact affiliate marketers are typically paid a commission each time a sale is manufactured, and influencers a flat rate that isn?�t tied to sales.|We do not provide economic tips, advisory or brokerage expert services, nor can we endorse or recommend individuals or to purchase or promote certain stocks or securities. Efficiency details could have adjusted For the reason that time of publication. Previous functionality is just not indicative of long term results.|Should you endorse a product by way of social media, your endorsement message should make it clear If you have a connection (??material|materials|content|substance|product} connection?? with the brand.|As an example, if you utilize e-mail marketing, the persons with your email listing believe in your organization sufficient to give you their Make contact with facts.|The simplest content marketing procedures are made up of 4 pillars: buyer, Price, benefit and conversation.|??Analyze your general performance. Monitor your social media metrics and use the info to refine your approach. Identify what is Operating very well and what's not, and make changes accordingly.|However you can?�t just use the same format and messaging on each individual platform and hope it to carry out very well.|Within this marketing campaign, Buffer partnered with influencers who showcased their work from wherever, including inspiring stories and handy tips.|Target your endeavours on putting with each other a marketing campaign temporary that clearly communicates the two your aims and what it is that you'd like an influencer to collaborate along with you on; the clearer This is often, the more effective you may be in landing People really valuable collaborations.|By examining social media stats and tendencies, you may pick which platforms are the best match to your brand.|And if you?�re working with influencers, You need to use parameters from the URLs they share to attribute any targeted visitors or conversions to whatever they write-up.|Content can directly lead to more revenue. Whenever you?�re noticed as reliable, individuals Normally select you more than Other people. Add distinctive phone calls to action, and you also ensure it is effortless for them to consider the future go.|To maximise the benefits of social media marketing, corporations should put into action the next tactics:|As of late anyone that has a smartphone can be a brand ambassador or influencer. Many purchasers enjoy consuming content made by Others whom they look at as ??real|genuine|actual|true|authentic|serious},??versus photo-excellent marketing set out by corporations with limitless budgets.}
A SaaS corporation not too long ago partnered with specialized niche influencers to start their new solution. The marketing campaign developed quite a buzz over the System.??and url to advertising landing webpages.|High quality Rating refers to Google?�s rating with the relevance and high quality of your PPC, advertisement copy and landing page.|Persons feel the need to be informed by correct facts, and once they lack assurance in their own personal knowledge, they change to Many others inside the hope that they may provide them with the correct data.|Idea: While you could alter the formatting and messaging, keep the branding dependable across all distribution channels (like All round type, shades etcetera.). This helps folks identify your organization it doesn't matter the System. Step 5: Create a Content Distribution Calendar|It expenses little or no to incorporate a website to an current Internet site and is a superb location to share views from authorities, mirror with your brand values or property an FAQ area. After prepared, blog site posts may be used time and again to generate new content, for example infographics and movies.|LinkedIn influencers have presently developed a wealthy audience foundation that is extremely aligned with a particular market or interest.|Laura is a freelance author specializing in modest organization, ecommerce and Life-style content. As a small business enterprise operator, she is keen about supporting other entrepreneurs and sharing information and facts that should help them prosper. Her operate is featu...|A large Element of creating a winning content distribution system will probably be choosing the ideal channels.|Working with this type of influencer can make it simpler to access large figures of individuals and associate your brand with major-title stars. Having said that, it is pricey, creating the barrier to entry far greater For numerous firms.|Site visitors will bounce In case your landing web site isn?�t compelling, even though your advertisements are optimized. An excellent suggestion is to help keep strengthening the content and calls to action (CTAs) within your landing webpages to scale back bounce charges.|User-produced content has the opportunity to reach audiences who could have little interest in studying a site posting or deciphering an infographic, but can Completely be persuaded to order an item that is trending on social media.|The Show URL is the principle URL, or dwelling page, of your website and makes it possible for the searcher to be aware of where by they are going as soon as they click on your ad although the place URL is the particular URL which the searcher are going to be going to.|Among the important causes these folks are receiving far more traction on their LinkedIn content is on account of their distinct market information plus a very participating community. Collaborating with these influencers would not burn off a hole within your marketing spending budget.|If your enterprise objective would be to grow conversions from an SMM marketing campaign by fifteen% inside of three months, then utilize a social media analytics Resource that actions the effectiveness within your marketing campaign towards that specific concentrate on.|In particular more youthful generations trust influencers as well as their merchandise recommendations and promotions way much more than famous people and Other individuals who endorse products, and Entrepreneurs can make the most of the. In any case, why spend money on collaborating with someone that your audience doesn?�t rely on?|Right after ten years of expertise in Company Communications and content development, Chayanika begun the next innings of her vocation being a B2B Tech and SaaS content author. She makes a speciality of crafting knowledge - pushed and actionable content. She's also a skilled classical dancer in addition to a passionate traveler.|Website article content can be amazingly practical in answering queries relevant to a subject or product, specially once they have been written with search engine optimization (SEO) in your mind.|Viral Marketing An additional SMM system that relies about the audience to create the information is viral marketing, a revenue technique that attempts to induce the immediate spread of word-of-mouth solution facts.|Compensated social media advertising can also be a extremely successful way to achieve a focused audience and generate conversions. Most platforms like Facebook, Instagram and TikTok supply State-of-the-art concentrating on solutions that allow for businesses to succeed in unique demographics, pursuits and behaviors.}
Though social media can make it straightforward to talk to shoppers, In addition it presents a System for purchasers to voice their issues and grievances publicly. This could have the unintended consequence of making a community forum, which might harm a company's standing Otherwise dealt with correctly. or expert services to new audiences, achieve could be a excellent intention. All things considered, In case your influences are specific, a concentrate on access may be a terrific way to maximize the quantity of people who turn into aware of your supplying.|Social media platforms deliver a powerful channel for achieving and interesting with a sizable viewers, that may aid raise brand awareness and recognition.|Who are the people that align with all your brand value and have precisely the same list of audiences as your target audience? Here are a few guidelines to assist you to discover the best LinkedIn influencers.|But in other conditions, some brands opt to pay for greater-degree content, for example movie testimonies. These prices will add up, since you?�ll have to price range for the videographer, modifying and placement, as well as spending the expertise who seems from the movie.|Social media marketing has remodeled how corporations can affect client actions?�from marketing content that drives engagement to extracting individual facts which makes messaging resonate with end users.|In numerous ways, influencer marketing will be the electronic Edition of our offline peers??impact on our paying for behaviors. It is just human character that we make viewed as buys that happen to be educated by what relatives and buddies associates have advisable or seasoned.|Key terms are the leading constructing blocks of paid search strategies, so it?�s worthy of taking the time to produce a key word checklist closely relevant to your services and products.|The pure nature of your tactic along with the resources available signify you are able to current market to really specific area of interest audiences, but you need to know who That is.|These 20 pet startups are Assembly growing pet treatment requires with everything from telehealth to activity trackers with useful improvements for modern pet moms and dads.|Envision this: you?�re scrolling as a result of your Instagram feed when an ad pops about an incredible sale your favorite outside retailer is acquiring, full with an image of that kayak you were eyeing that?�s now 30% off.|Also typically functioning on a shell out-for every structure are white papers, Though In such a case There's a cost for each down load. For this content marketing method Expense, you?�ll also should Think about any fees connected with the website host giving storage with the document.|In order to find out how to develop the ideal foundations for success, take a look at our in-depth guidebook to content marketing. And also to streamline your attempts, you?�ll also desire to arm on your own with the appropriate content marketing applications.|Wondering what's foundational to developing a successful paid search marketing campaign? Enable?�s evaluate these 4 features to receive you on the appropriate observe.|This might be by means of attained channels, like obtaining backlinks and social shares from Web sites and accounts that they abide by or have interaction with.|Sticky content could be the marketing phrase for desirable content that engages clients initially look and afterwards influences them to get items and share the content.|Nevertheless, another important metric is focused on the company: reaction fee/time (how often and how briskly the organization responds to shopper messages).|Just as you need to know your audience and goals, before you start reaching out to influencers, you must discover your campaign?�s messaging. This can differ significantly dependent upon the aims and reason of collaborations.|Trying to keep on top of this can be rough. So, make a content distribution calendar to help both you and your staff fully grasp:}
Should you?�re crafting sponsored content on One more website, tracking referral traffic in Google Analytics may very well be The simplest way to watch your efficiency. chairs??and noticed the many results that pop up. How will you decide what backlinks to click initially and, inevitably, which to purchase from? Business A has an outdated Site, lower-excellent graphics, no social media existence and negligible product descriptions.|Engage: Convert your viewers into customers or leads via interactive engagement along with your content.|Ideally you've got a good idea of this already. Nevertheless, going further on the main points may make it much easier to be aware of the place to emphasis your distribution attempts.|Mid-roll spots are the priciest, since listeners and engagement are at their peak all through these periods.|Following, use the knowledge you found out regarding your viewers in Phase 1 to pick which channels are possible finest for reaching them.|??Produce superior-excellent content. Persistently create partaking and worthwhile content that resonates together with your audience. Use a mixture of textual content, pictures and movies to keep your followers fascinated.|One example is, a purchaser searched for ?�sushi The big apple??and saw a PPC advert connected to a landing page of the sushi restaurant in the region. You?�re additional probable to convert searchers because your campaign has built-in keyword phrases and landing pages.|Also, resources for instance SpyFu let you determine what competitors are doing so you can obtain ahead. You?�ll be able to find competitor keyword phrases, track their campaigns and search their Google adverts.|Influencer marketing is perhaps the quickest-rising channel right now. It opens up a whole host of chances for brands looking to drive focused boosts in awareness and put their products and services in front of new audiences.|Also, you'll want to adhere to LinkedIn?�s content rules concerning sponsored content and influencer collaboration.|It's not at all unheard of to check out influencer marketing confused with affiliate marketing, Particularly since equally incentivize 3rd-functions to market an presenting.}
Get hold of Us??button or invite audience to talk to thoughts They simply may possibly.|This metric is calculated with a scale of one to ten, with eight to ten thought of very good. A good rating will boost your advert rank and decrease your Expense-per-click.|Before the rest, you would like to ascertain your campaign targets, which consist of achieving your target market, developing the type of content you would like the influencer to create, and impacting the key metrics you wish.|In addition, we assistance you from working day 1 with dedicated account administration, instruction supplies and means to advertise Semrush and generate profits.|Furthermore, social media platforms can give worthwhile insights into consumer actions and preferences after you examine details for example likes, shares, feedback and clicks.|When you haven?�t deemed applying influencer marketing to expand your brand, we hope this article has transformed your intellect.|In my own firm's circumstance, we originally hesitated to deploy extra sources into our social media marketing mainly because we were a bootstrapped, source-constrained smaller company. We hesitated due to the fact we weren't certain if these initiatives would come up with a dent in our bottom line or not.|The nature of social media marketing also has an abundance of benefits. Sharing backlinks to your web site or web site on social media can help generate far more visitors to your web site and enhance the likelihood of conversions.|Whenever you spouse by using a highly regarded and well-identified influencer, it lends have confidence in and reliability towards your brand.|If customers adore your brand and therefore are generating content about this on social media, you experience the many benefits of having some free marketing. If you're planning to consider that up a notch and begin partnering with influencers as a content marketing strategy, you?�ll possible really need to pay back.|So, when you might want to share a large-level define Along with the creator in your following campaign, consider leaving the creative imagination independence to them for maximum success.|Participating with clients through social media channels will help build much better associations and foster consumer loyalty. It is really typically a cheaper option than regular promoting methods, which makes it much more appealing for scaled-down or begin-up enterprises.|For the most effective benefits, advertisements throughout the group will need to have a regular information. Be sure that the duplicate aligns with end users??search intent to increase your click-via price.|An extended-expression relationship is usually recommended more than a one-off engagement since the influencer receives time and energy to familiarize them selves along with your offering and will build content that aligns properly with your organization.|Info presented on Forbes Advisor is for instructional purposes only. Your monetary predicament is exclusive as well as products and services we evaluation might not be proper on your situation.|At the time a marketing information is being shared with the general public far beyond the original target audience, it is considered viral?�a quite simple and cheap way to market gross sales.|Guide technology: This is an additional critical metric that tracks the quantity of sales opportunities created from every bit of content produced by the influencer.|You'll be able to monitor many different metrics to comprehend your distributed content?�s overall performance. Let?�s crack them down by channel style.|One example is, Backlinko distributes content by sending new blog site posts to e-mail subscribers each week:}
Alongside exactly the same traces of consumer-produced content, shoppers are also affected by Other people??testimonials of services and products, generating beneficial recommendations a strong content marketing Instrument.
mostly as social platforms continue to evolve and new platforms come up (The newest being TikTok) enabling even further possibilities to generate awareness with influencer collaborations.|Based upon The existing trend, we will only be expecting to begin to see the rise of much more micro influencers and nano influencers on LinkedIn. Even though macro-influencers have by now found their location, micro and nano-influencers are acquiring far more recognition.|On LinkedIn, you may perhaps share a carousel of graphics summarizing the main points from your report. Such as this:|Social media marketing also has the advantage of staying wide and also specific. Social media may help corporations arrive at a broader viewers and raise engagement by shares, likes, reviews, and various varieties of conversation. This is certainly very true thinking of many shoppers forward content to friends and family who may very well be non-buyers.|Brainstorming campaign slogans or entire briefs and concepts??kick it out of your park with smart automation.|Influencer marketing generally requires an incentive (monetary or otherwise) specified to your influencer by a brand. The influencer is telling their followers about merchandise or providers since they have been compensated for doing this, both with money or merchandise.|Even so, influencer marketing has evolved, and electronic marketing influencers now have a more definitive method of content development.|With Influencer Analytics specifically, you could seek out influencers by channel or key phrase. And see knowledge on influencers??metrics.|Note: When you might not definitely ??own|personal|very own|possess|individual|have}??your social media profiles, as you don?�t have the platform, you do however have Handle around what and once you post (In most cases).}} 구글상위노출